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Stella Estee Samantha
Articles
Explore a featured selection of my writing work below.
The objective is to raise awareness of Ashwagandha through a story about how it has helped the talent overcome her mental health issue.
Anything spoken by the talent is sourced & developed from her own experiences.
Brand: Mindlab - a brand that specializes in creating health supplements that promote mindfulness.
The video's purpose is to educate the audience about stress-caused depression.
We aim for the audience to be more aware of their mental state and immediately seek help if needed by giving educational content.
Brand: Mindlab - a brand that specializes in creating health supplements that promote mindfulness.
Highlights the steps of Sikka Ikat Weaving and Pendopo's community empowerment through assistance for weavers in Sikka Regency, East Nusa Tenggara
The event aims to preserve culture, foster collaboration between cultural people and young designers, and boost Sikka's economy.
Brand: Pendopo
Social Media Contents
In-Store Communications
Worked on copy for Kawan Lama Group's in-store pieces, including product knowledge materials, signage, headline and more.
Digital Campaigns
Social Media's campaigns that I managed and handled
#CALMAXinaja
Brand: Mindlab
Activities:
- Free gimmick
- Collaboration activity
Purpose:
To convey a message of how CALM-AX, as Mindlab's main product, can solve everyone's problems, especially in improving one's lifestyle.
#SaatnyaBerubah
Brand: Mindlab
Activities:
- Free gimmick
- Webinar
- Giveaway
- KOL collaboration
Purpose:
Due to the pandemic period that makes people feel stressed about many things, Mindlab wants to encourage people to become better and healthier people with its product, CALM-AX.
Objective:
Awareness, Social Media and Web Insights
Waktu Indonesia Herbal (WIH)
Brand: Mindlab
Activities:
- Free hampers
- Workshop
- Giveaway
- KOL and media collaboration
- Instagram Challenge
Purpose:
Aims to introduce Ashwagandha as a sole material for CALM-AX. In addition, we also wrapped this campaign with a herbal theme to stop the bad stigma of "Supplements"
Objective:
Awareness, Social Media and Web Insights
Brand Guidelines
An example of guidelines I made for brand communication in-store purposes
Content Operations
I was in charge of managing in-app feature and content for Resso. Resso is a music app that lets the listeners express themself and connect through the tracks they love
Brands I worked with
