Stella Estee Samantha

Articles

Explore a featured selection of my writing work below.

Scriptwriting

Watch these videos that I direct and write scripts for.


The objective is to raise awareness of Ashwagandha through a story about how it has helped the resource overcome her mental health issue.

Anything spoken by the interviewee is sourced & developed from her own experiences.

Brand: Mindlab


The video's purpose is to educate the audience about stress-caused depression.

We aim for the audience to be more aware of their mental state and immediately seek help if needed by giving educational content.

Brand: Mindlab

Copywriting

A collection of captions, image wording, photoshoot, and design direction that I've done.

Brands' social media accounts which I handled:

Interior Graphic

Worked on copy for Kawan Lama Group's in-store pieces, including product knowledge materials, signage, headline and more.

Campaigns

Social Media's campaigns that I managed and handled

#CALMAXinaja

Brand: Mindlab

Activities:

  • Free gimmick
  • Collaboration activity

Purpose: 

To convey a message of how CALM-AX, as Mindlab's main product, can solve everyone's problems, especially in improving one's lifestyle.

#SaatnyaBerubah

Brand: Mindlab

Activities:

  • Free gimmick
  • Webinar
  • Giveaway
  • KOL collaboration

Purpose

Due to the pandemic period that makes people feel stressed about many things, Mindlab wants to encourage people to become better and healthier people with its product, CALM-AX.

Objective

Awareness, Social Media and Web Insights

Waktu Indonesia Herbal (WIH)

Brand: Mindlab

Activities:

  • Free hampers
  • Workshop
  • Giveaway
  • KOL and media collaboration
  • Instagram Challenge

Purpose

Aims to introduce Ashwagandha as a sole material for CALM-AX. In addition, we also wrapped this campaign with a herbal theme to stop the bad stigma of "Supplements"

Objective

Awareness, Social Media and Web Insights

Brands

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