Stella Estee Samantha

Articles

Explore a featured selection of my writings below.

In-Store Communications

Worked on copy for Kawan Lama Group's in-store pieces, including product knowledge materials, signage, headline and more.

Digital Campaigns

Social Media's campaigns that I managed and handled

#CALMAXinaja

Brand: Mindlab

Activities:

  • Free gimmick
  • Collaboration activity

Purpose: 

To convey a message of how CALM-AX, as Mindlab's main product, can solve everyone's problems, especially in improving one's lifestyle.

#SaatnyaBerubah

Brand: Mindlab

Activities:

  • Free gimmick
  • Webinar
  • Giveaway
  • KOL collaboration

Purpose

Due to the pandemic period that makes people feel stressed about many things, Mindlab wants to encourage people to become better and healthier people with its product, CALM-AX.

Objective

Awareness, Social Media and Web Insights

Waktu Indonesia Herbal (WIH)

Brand: Mindlab

Activities:

  • Free hampers
  • Workshop
  • Giveaway
  • KOL and media collaboration
  • Instagram Challenge

Purpose

Aims to introduce Ashwagandha as a sole material for CALM-AX. In addition, we also wrapped this campaign with a herbal theme to stop the bad stigma of "Supplements"

Objective

Awareness, Social Media and Web Insights

Brand Guidelines

An example of guidelines I made for brand communication in-store purposes

Content Operations

I was in charge of managing in-app feature and content for Resso. Resso is a music app that lets the listeners express themself and connect through the tracks they love

Brands I worked with

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